Sun protection has moved from a once-a-day gesture to a carry-everywhere habit. Consumers now expect SPF in the bag, the car and the pocket — and they reapply through the day without a second thought. That shift changes what the pack has to do.
Our Sun care Edit brings the direction and the response together. From a market reading of where daily SPF is going, we move straight to formats brands can explore, adapt and develop — not a catalogue to browse, but a point of view with products attached.
Four formats, one habit
The Edit leads with four portable architectures: a slim airless pen for targeted facial SPF, a pocket serum bottle with a fine mist, a refillable stick for the hairline and shoulders, and a soft-tube sachet for on-the-go top-ups. Each is sized for the hand and the day, not the bathroom shelf.
Where a format needs a cleaner dose or a tighter seal, we specify the closure and the internal mechanism alongside the bottle — because daily reapplication lives or dies on the feel of the click and the weight of the pack.
From direction to development
Every format in the Edit links to launch intelligence: the consumer moment, the category benchmark and the manufacturing route that makes it real. Brands can take a direction as far as a concept, or carry it into a developed sample with our China and Vietnam teams.
The point of a Calypax Edit is simple — connect an idea with products a brand can actually bring forward, and make the packaging the easy part of the decision.