Treatment and serum formats ask a lot of a bottle. The formula is often active, sensitive and expensive — so the pack has to protect it, dispense it precisely and still look considered in the hand. Our refreshed airless programme is built around that tension.

5 to 30 ml, one system language

The series runs from a 5 ml precision pen to a 30 ml serum bottle, sharing a consistent shoulder, collar and actuation feel across sizes. Brands can stagger a routine — essence, serum, concentrate — without the family looking like three different suppliers.

Dose control is the headline. A re-tuned spring and a tighter internal path hold the output per stroke steady, which matters for high-value actives where a few tenths of a millilitre change the experience and the cost.

A cleaner, more considered profile

Beyond function, the new profiles drop visual noise: fewer mould lines, a calmer collar and a matte or soft-touch option for the actuator. The result reads as premium without asking for a custom tool from day one.

The full set is in the collection, with finishes and decoration options ready to spec alongside the bottle.